Gary Neville and Emma Grede, Collaborator with Kardashians, Join Dragons’ Den

Gary Neville and Emma Grede, Collaborator with Kardashians, Join Dragons' Den

Emma Grede, a renowned businesswoman, entrepreneur, and fashion designer, is set to join the Dragons’ Den lineup. As the CEO and co-founder of denim company Good American, alongside Khlo√© Kardashian, Grede has established herself as a force in the fashion industry. She is also a founding partner of Skims, the popular shapewear brand founded by Grede’s husband Jens Grede and Kim Kardashian in 2019.

Grede’s influence extends beyond fashion. She is the co-founder of Safely, a brand that produces plant-powered safe cleaning products, alongside Kris Jenner and Chrissy Teigen. With her expertise and experience, Grede is ready to shake things up and provide unique business advice to aspiring entrepreneurs entering the Den.

Gary Neville: From Football Triumphs to Business Success

While Gary Neville is widely recognized as the trophy-winning former football player of Manchester United, his achievements off the pitch are equally impressive. Neville has proven himself as a successful businessman with ventures in various industries. Teaming up with Ryan Giggs, he launched a hospitality company that brought football-themed restaurants and hotels to life. The duo also redeveloped Manchester’s former stock exchange building into the renowned Stock Exchange Hotel, which stands among the city’s top accommodations.

Neville’s business empire portfolio spans property, hospitality, education, media, and sport. In 2019, he established University Academy 92, offering broader courses than traditional degrees, with the goal of attracting students who might not otherwise pursue higher education. Furthermore, his St Michael’s redevelopment project in Manchester City Centre has become a landmark property development.

A New Era for Dragons’ Den

Both Grede and Neville expressed their excitement about joining Dragons’ Den and sharing their expertise with budding entrepreneurs. Grede emphasized her search for passionate individuals unafraid to think big and deeply knowledgeable about their products and target audience. Neville highlighted the value of leveraging past experiences to embark on new career paths and achieve success.

Commissioning editor Sarah Clay acknowledged the importance of creative renewal to sustain long-running flagship shows. She welcomed the addition of guest Dragons Emma and Gary, who bring a fresh perspective and dynamic to the Den. Dragons’ Den has consistently evolved, and with these new additions, fans can expect an engaging and inspiring season.

As Dragons’ Den enters its 21st season, the stage is set for aspiring entrepreneurs to face the Dragons’ scrutiny and receive invaluable guidance from industry leaders like Emma Grede and Gary Neville. Stay tuned for the premier of Season 21, where passion, innovation, and business acumen converge for the ultimate entrepreneurial challenge.




Dishaa T is a dedicated writer at, where she tirelessly pursues her passion for reporting on the latest happenings in the world of Celebrity Gossip. With an unwavering commitment to providing comprehensive updates, Dishaa keeps readers informed about awards, net worth, the newest fashion trends, intriguing rumors, and the latest social media buzz. Her expertise and dedication ensure that readers can rely on her for nuanced and up-to-date reports from the glamorous realm of celebrities.

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